1、企业价值理念：用100%的诚意和行动来做好每件事。

The enterprise value concept: with 100% sincerity and action to do everything.

2、经营理念： 致尊、致优、致诚、致新、致远。

Business philosophy: respect, excellent, to-, to the further destiny.

3、管理理念：  Leader theory

致尊-----尊重客户，尊重员工，从而使员工以企业为家，客户有宾至如归的感觉。

Respect ----- respect for customers, respect for employees, so that employees of the enterprise home, customers feel at home.

致优-----以优秀的管理服务团队提供优良品质的服务。

Excellent ----- with outstanding management services team to provide good quality service.

致诚 ----诚信对待社会、坦诚面对客户、信守诺言的提供标准化的服务、培养客户忠诚的品牌认知；打造忠诚于客户、忠诚于企业的高素质团队。

Honesty to the community, honest face of the customer, keep its promise to provide standardized services, customer loyalty to cultivate brand awareness; build loyal customers, loyal to the enterprise of high-quality team.

致新------为客户创造全新的服务感受；培养不断创新的思维习惯与精神。

New ------ for customers to create a new service experience; cultivate innovative thinking habits and spirit.

致远------为客户创造恒久优质的服务感受；为团队树立远大的抱负，共同树立实现美好远景的决心。

Further Destiny ------ for customers to create long-lasting quality service experience for the team to establish lofty aspirations, and jointly establish a better vision of the 

4、管理理念： Manager theory

科学、规范、公正的管理就是对员工的真诚关爱。（认识）

Scientific, standardized and fair management is the sincere concern for the staff. (understanding)

激励积极努力、规范业务流程、制约违规行为，促进协作共生。（总体）

Encourage positive efforts, standardize business processes, constraints violations, and promote collaboration and symbiosis. (overall)

遵规守纪，执行流程；积极协作，主动承担；规范运作，令行禁止！（员工工作规则）

Abide by the rules and regulations, the implementation process; active collaboration, take the initiative to; regulate the operation, so that the ban! (Rules)

尊重人格，就事论事，以理服人，依制管理。（风格）

Respect for personality, on the matter, to convince people, according to management system. (style)

5、服务理念： Service theory

客户的满意就是我们的价值。

Customer satisfaction is our value.

感谢客户的信任，尊重顾客的权益，关心客户的需求，体谅客户的担忧，实现客户的满意，促进客户的成功。

Thank customers for their trust, respect for the interests of customers, concerned about the needs of customers, understand the concerns of customers and achieve customer satisfaction, and promote customer success.

真诚友善、热情周到、轻松愉悦、体谅包容。

Sincere and friendly, warm and thoughtful, relaxed and happy, considerate and tolerant.

用心服务，诚信关爱，专业卓越。

Care services, integrity and care, professional excellence.

专业化，规范化，精细化，亲情化。

Specialization, standardization, refinement, family-oriented.

6、团队协作理念：亲和一致，内协外争像雄鹰一样矫健翱翔，像大雁一样互助远航！

The concept of team collaboration: affinity and consistent, as the eagle within the Association as vigorous soaring, like a wild goose a mutual voyage!

7、以人为本理念：尊重人格，客观公正，严格督导，规范提升。

Human-oriented concept: respect for personality, objective and fair, strict supervision, standardize the upgrade.

8、人才理念：重视知识，更要重视能力；重视能力，更要重视精神；重视精神，更要重视品德。

Talent concept : attention to knowledge, but also to focus on ability; attention to ability, but also to the spirit; attention to the spirit, but also pay attention to character.

9、感恩理念：感谢客户的信任，感谢同事的配合，感谢对手的督促。

Thanksgiving concept: Thank the customer's trust, thanks to colleagues with, thank the opponent's supervision.

10、忠诚理念：在智慧基础上的负责，而不是没有思想的盲从和媚上。

 loyalty concept: in charge of the basis of wisdom, not without the blind obedience and Mei.

11、敬业理念：感恩、认真、积极、协作。 

Dedicated concept: Thanksgiving, serious, active and collaborative. 

12、责任理念：把困难留给自己，把方便留给别人。

Responsibility: the difficulties left to their own, the convenience left to others.